Death of Print: The decline of print and traditional medias? is a a research project by Matthew Carlin a BA Multimedia Student at Nottingham Trent University, UK. The research is looking into the apparent decline of traditional media as reported by some media organisations, and will evaluate whether traditional media is still a viable format in the 21st century.
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Digital Media: The death of print and traditional medias? In recent years there has been a growing trend in companies and people using digital media. There has also been a blurring of boundaries between medias, most notably between the “traditional media” such as Television and Print and “New Media” or “Digital Media” such as the internet and mobile phones.
This “blurring of boundaries” has seen reports of decline in traditional media such as “Mail Advertising Revenue Dips” (Guardian 2006) reporting that advertising revenue in the Mail Group’s local and national newspapers is falling whilst at the same time as this we have “Google almost doubles profit as advertisers rush online” (Guardian 2006) reporting that Google has doubled it’s profit due to the rush of advertisers trying to get online.
This report will attempt to look at the issues surrounding this reported decline in traditional media and will investigate whether digital media has and will replace traditional media in people’s daily lives.
Firstly this report will look at what is meant by the term “digital media”. and examine its history. It will attempt to define what exactly digital media is or should be and look at whether the increasing use of digital media in people’s lives is contributing to the decline of traditional media. The report will lastly attempt to analyse and hypothesise the future for both traditional medias and digital media.
The way in which this report will attempt to answer these questions will involve looking at what exactly are the advantages of digital media looking at real life examples of digital media versus their traditional media counterparts, this will be done via a case study on The Guardian The report will also conduct research via the general public in the form of a questionnaire, this data will help evaluate whether digital media is now a part of everyday life. This data will also help to ascertain whether a generation gap is present in the use and take up of digital media.